The global cloud computing market size was valued at $405 billion in 2021 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 20% from 2022 to 2029 ( source). AMAZON AWSĪmazon Web Services (AWS) is the company’s cloud platform, offering over 200 fully-featured services from data centres globally.ĪWS offers reliable, scalable, and inexpensive cloud computing services. cash cows, question marks, dogs and stars), we need to gather the latest information on market size, product market share and market growth rate. To show how you can use the matrix for your business, let’s analyze e-commerce leader Amazon, specifically four of its products: Amazon AWS, Amazon Video, Amazon Live and Amazon Echo with Alexa.īefore placing each of these products in one of the four quadrants of the BCG growth-share matrix (i.e. their product lines) or any other cash-generating entities by their degree of profitability. BCG growth-share matrix is a business framework that helps companies analyze their business units (i.e.
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